There is a shift in the marketing strategies in today’s time, from traditional methods to digitalized platforms. Among the prominent methods used for such campaigns, social media has become an integral part. Platforms like Facebook, etc., have been widely used by several industries to remain engaged. And that includes the healthcare industry as well. This inclusion has given rise to a new term that is “Healthcare Marketing.”
So, what is ‘Healthcare Marketing’?
Healthcare marketing is often defined as the marketing strategy to communicate and engage the people with the health services available around them. Hospitals, clinics, doctors, and medical professionals, and even the insurance agencies use these methods to guide the people towards secure healthcare maintenance and journey. With the help of visuals, they attract new patients and inform them about their treatments, products, and services. Want to know more? You can check this blog here.
Now, you may ask – why is healthcare marketing important?
Let’s think of it in this way. You are a doctor, highly qualified, and experienced in your field. And recently you have started your very own clinic or even a hospital with all the high-class facilities and equipment. But, you still don’t have enough patients. If you think of the reasons, it is probably because you lack a team of healthcare marketers who are supposed to engage with the target audience. If you want to promote your services and boost your clinic’s sales, you must refer to the marketing strategies to build the confidence and trust of your health firm.
Talking about the platforms involved in the marketing process, the healthcare industry is currently shifting to digital platforms and online campaigns to promote their services. From campaigning about their treatments to informing people about specific diseases and medicines, they have let people know about their specialties. While Google is said to be the largest search engine, you would be surprised to hear that YouTube is the second-largest one that people highly use.
Shocking right? Well, YouTube reportedly has more than 3 billion users, who search for different industry-specific topics to gain more knowledge. YouTube provides users with the perfect audio-visual platform to search for infotainment (information + entertainment) topics and marketers to share videos and advertise their services. Many healthcare marketers believe that it is not very beneficial for their firms, however, the high amount of traffic shares a different story.
In the age where people search for everything online, it is quite amusing to find people going in search of their queries on YouTube. Medical firms and professionals are now switching to digital experiences and sharing their works and opinions on subjects. Students can also understand
and refer to these videos for their studies. Let’s take a look at the prime strategies for your YouTube channel to gain more recognition and achieve your healthcare marketing goals.
First, a good channel
The first essential requirement for your medical infrastructure would be a channel where you can elaborate on the medical services you provide. YouTube is free and requires no capital investment. With editing software and video-making apps, you can easily film the required content for your channel and post it. Like informative vlogs, advice and suggestions, interviews of professionals, and your patients’ experiences on your channel, for people to refer to. But yes, don’t forget to save some money and spend it on the right advertisements.
What type of content can you share?
Effective marketing will include not only a good blog page but also videos for people to understand better. Visual content is said to be the most popular form of content which everyone looks for. Reports suggest that almost 82% of the traffic over the internet is driven towards video content. Through the videos, you can teach the people about how they can take care of themselves, answer the possible FAQs of people, and share the interviews of eminent medical professionals. This not only delivers moral values but also helps you gain people’s trust in your clinic.
Not only videos, but you can also take the help of YouTube to provide advertisements for your firm. Advertisements are a great way to engage people and let them know about your healthcare facilities. Most people who often look for other videos expect some ads to show up on their screen, so use it to your full advantage. YouTube benefits your organizations by giving you two types of ads –
- TrueView video ad – The viewer is given a choice to skip the ad after the initial 5 seconds. This is mostly used by marketers but is often risky and a complete failure if your advertisement is unable to grab the viewers’ attention. Your payment depends on the time the user sees your video advertisement for.
- Bumper ad – These kinds of ads are different as they only take the time of 6 seconds or less, where the viewer is not given a choice to skip it in between. It usually comes with a great and catchy advertisement required to hold the viewer’s full attention. The payment for these ads is based on the views it receives.
Advertisements, offline or online, are great for any company to promote brand, products, or services. Visual advertisements are more focused and are highly preferred by healthcare firms.
YouTube has revolutionized the way we look at and experience videos. And if you are wondering, yes! YouTube is the way to start with your healthcare firm.
You can look at some YouTube intro templates from InVideo to understand how to start with your channel first. You can customize these intro videos to fit into any topic you want and create some impressive intros for your upcoming videos.
YouTube is a platform that provides exposure for little effort or expense. The healthcare industry should broaden its reach and results by adding YouTube to its digital marketing efforts.