WinZO, an interactive entertainment platform, has appointed popular independent content creator Ajey Nagar, also known as ‘CarryMinati,’ as its brand ambassador. With this strategic partnership, the New Delhi-based interactive social gaming startup hopes. This to leverage its strong presence in India’s gaming community.
Main Aim of CarryMinati
As part of this collaboration, the content creator will create interactive, unique, and relatable gaming-centric content for WinZO exclusively on his streaming channel ‘Carryislive’. A solo integration on his primary YouTube channel ‘CarryMinati.’
According to industry reports, the Indian gaming industry is worth more than $1.5 billion. And is expected to grow to a $1 trillion industry by 2025. The main drivers of growth have been affordable internet connectivity and increased smartphone penetration, backed up by a greater emphasis on vernacular and socially relevant content.
Nagar has a massive fan base of over 50 million people who love his inimitable comic skits. Also rib-tickling roasting videos.
“I am excited to partner with WinZO,” said carryminati , a 22-year-old Delhi-based YouTuber, streamer, gamer, and rapper. India is at the epicenter of a trillion-dollar global gaming opportunity. It is critical that market visionaries work together to discover and develop this untapped industry.
CarryMinati has over 50 million fans for his comic skits and roasting videos, and he will complement WinZO’s 75 million user base. That diverse offerings across six formats in 12 vernacular languages.
Saumya Singh Rathore Statement
“India is quickly emerging as a critical market for interactive entertainment on the global grid,” said Saumya Singh Rathore, Co-Founder of WinZO. Gaming is also rapidly evolving and is no longer limited to just playing.
youtuber carryminati has been at the forefront of the evolution of a 360-degree gaming ecosystem since the advent of live streaming. We’re overjoyed to have him on board. We hope to further our vision of promoting the winning spirit and culturally relevant content across Bharat.”
Other sponsorships of WinZO
WinZO has also secured principal sponsorships for two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as associate sponsorship for Patna Pirates, as part of its brand development efforts.
In addition, the brand launched a multilingual brand campaign in collaboration with Ogilvy’s Global Chief Creative Officer, Piyush Pandey, with the goal of establishing itself as the preferred destination for interactive entertainment for every ‘Bharat’ household.
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