Shoes have always been important fashion pieces that people put extra care and attention to. With the wide and unique selection available in the market today and the option of personalizing them, it’s no surprise that shoe shoppers come in droves now.
So, how do you, as an online shoe store, reach the audience that’s able to connect to your shoes’ function and aesthetic and convince them to purchase your product? Simple, you can achieve this with the help of online ads.
If you’re not used to promoting your store using online ads, then it might initially seem confusing and overwhelming to you. Fortunately, we’ve got you covered. Here are ways you can promote your online shoe store through online ads.
Advertise On Social Media
Which social media platform you choose to advertise on depends on the products you’re creating and where your target audience engages with you the most. It’s always advisable to promote on the platform where you have the strongest presence. It’s how you can turn missed sales into engagement opportunities.
You can run an ad for your best-selling shoe products on your most popular social channel and have users click on the photo, leading them to your online store where they can directly make their purchase. Even if they aren’t ready to make a purchase yet, they can still interact with your account by liking, commenting, and sharing your ads, further widening your reach.
Put Effort On Visuals
Visuals are always the key. More often than not, people end up buying a pair of shoes when they find the visual appearance attractive and appealing. Make sure to use high-quality photos of your products as the focus of your ads.
You can also include detailed images to give the viewers a feel of the product’s quality and comfort level. This, in turn, removes any hesitance they might feel towards purchasing your shoe products. Not having any high-resolution images in your ads might turn people away and force them to visit other retail stores instead.
For visually appealing posters for your ads, there are a lot of tools for creating a retail poster online, such as PosterMyWall.
Make Sure to Target The Right Audience
You need to be sure that your ads are targeting the right audience. The industry today has highly individualized trends, which means it’s become a lot easier to narrow down the parameters of your audience such as interests and age, allowing you to reach those who are more likely to buy your products.
When creating your ads, think about whom your shoe products were designed for and what their purpose is meant to be. Are they sports shoes meant for teenagers? Are they cost-effective, comfortable shoes that older people can also use? Are they designer shoes simply meant for high-end fashion?
When you know the audience who is guaranteed to enjoy your products the most, it’ll be easier to target that particular group of consumers and generate sales.
Try Pay-Per-Click Advertising
PPC or Pay-Per-Click marketing is when you are charged based on the number of times people click on your advertisements. This is different from social media advertising, where the promotional benefits you gain are indirect. With PPC, the ads drive traffic directly to your website or online store.
You’ll notice that there are short text-based ads at the top of every search engine results page. Those are examples of PPC advertisements that charge the company every time someone clicks on the link and is redirected to their website.
Although PPC ads need continuous investment to be highly effective, they also place your website at the top of every search results page, prompting new customers to directly visit your store’s website. It’s definitely a quicker way to establish awareness than waiting for organic rankings to kick in using SEO. It’s still recommended to work on establishing your domain authority through SEO, but PPC can kick start your road to online success instantly.
Do Tests to Find What Works Best
There are different imagery and messages that can make or break an ad. Don’t be afraid to perform a bit of trial-and-error to find which ad option for your products will perform best.
You can start small and advertise different ads for the same products. Then, observe which ad outperforms the others. Once you have found a winning campaign, you can then start advertising on bigger platforms such as Facebook, Instagram, and Google, among others.
Final Words
Every online business always has the potential to make it big. You just need to employ the right marketing tactics to achieve this. Online ads are definitely a great way to reach more people in your target audience and generate more sales for your store.
Although navigating and managing online ads can be overwhelming, it becomes a lot easier with practice. Once you’ve put to heart the tips we’ve listed above, you’ll be putting out online ads like a pro in no time!
