Video Marketing for Travel Industry
Video content for online marketing is always useful, and it has become even more valuable in today’s time. Digital marketing is a field where changes happen quite drastically in a short period. Business marketing seeks innovative ideas for reaching more people. With exciting video content, it is easier these days to get more people. Along with many other businesses, the tourism industry can benefit from professional video marketing. If you have a business that belongs to the tourism industry, you can reap the advantages of video marketing to earn higher brand exposure.
Why Is Video Marketing So Important for Tourism?
Today, videos have become a medium of communication between buyers and sellers. Video content is easy to understand and more engaging than text content and static graphic content. Industry surveys and reports have concluded the following things.
- 85% of Americans with the internet watch videos online regularly.
- 52% of tourism companies are earning better revenue through video marketing.
- Video content is giving the best ROI for the tourism industry.
Keeping these things in mind, it would not be an exaggeration to claim that video marketing has become the most potent way of business marketing for various business fields, including the tourism industry.
For the tourism industry, a few more exciting survey reports have also emerged recently. People who watch travel videos have opined the following things.
- 66% of people plan their trips after being inspired by watching a video.
- 65% of people watch videos before choosing their destinations.
- 70% of people search for the availability of videos before booking accommodation.
- 42% travelers search for travel-related videos in YouTube
From all these reports, it is clear that video marketing can fetch excellent benefits for the tourism industry.
Video Marketing Is Not Costly
Small traders in the tourism industry do not have proper knowledge of video marketing yet. These companies can earn better revenues through video marketing, though they are, however, to realize video marketing’s power. For small scale businesses in the tourism industry, the budget always remains a significant concern. What is the cost of video marketing? How much do you need to invest in producing video content for business marketing? For video marketing, you do not have to invest a lot of money. Moreover, creating video content has become a lot easier than before. Today, you have free online video maker tools like this one here to create video advertising content for your tourism business.
Useful Tips for Successful Video Marketing for Tourism
Since video marketing has become an essential medium for reaching more potential clients for the tourism industry, small scale businesses must learn some tips and tricks for effective video marketing. Creating innovative and exciting videos will magnetize more people to your YouTube channel or social media pages. Here are some suggestions for creating killer videos for tourism business marketing.
1. Create Informative Videos
Your videos should be informative. They must be useful for the viewers. If the video is not helpful, viewers would lose their interest in your business. Informative videos do not have to be lengthy. You need to create short videos that come with helpful information for viewers. If a video turns lengthy, you can break it down into different parts. Releasing the videos on social media in various episodes is also a good thing. It keeps the videos short. At the same time, each episode creates excitement and curiosity about the content of the next episodes. It engages more people to your website or social media page.
2. Too Much Editing Is Not Required
Travel videos should be honest and crisp. The videos should show the places, hotels, and other things in natural and true colors. High-end editing or color filters are not required for videos related to tourism. Viewers want to get the real feeling of visiting a place or hotel. Edited videos do not give that realistic touch. As a result, viewers do not appreciate such videos.
3. Mobile-Friendly Videos
It is needless to say that mobile-friendly digital marketing is a vital thing in today’s time. If you have a website for your tourism business, it must be mobile-friendly. Similarly, when you are making videos for video marketing, you need to create mobile-friendly videos. The aspect ratio of the video and resolution must be mobile-friendly. There should be different options, such as video resolution and aspect ratio. It gives more convenience to mobile users. They can watch videos at their preferred resolution and aspect ratio.
4. Add an Introduction to Videos
Before the start of your video, you need to add an introduction. This introduction should be standard for all your videos. Adding the intro gives you unique brand value. With the opening, viewers will be able to recognize you. Having such brand recognition helps a business to grow. It is not difficult to create an attractive and unique video introduction. Many online tools offer ready to use templates for video intros for the tourism industry. Along with the opening, you can also add the YouTube end screen reading this guide.
5. Add New content Regular to Social Media and YouTube
Video content catches the attention of people in a short time. But, you need to create regular content. If you cannot create content regularly, the reach of your content will start decreasing. Eventually, you shall lose many viewers. Losing viewers means losing potential buyers or clients for your travel business. Hence, you have to create content regularly. It would help if you had a plan for content for a month to move forward with video marketing for your tourism business.
6. Write Catchy YouTube Video Descriptions
When you are posting videos on YouTube or other social media platforms, you need to add the video’s description. A catchy headline is crucial. A good headline can fetch more viewers. However, the headline should be relevant to your video content. Using a clickbait strategy for video headlines would not work for a long time. The description should come with all the relevant references that you have used in the video. A short and crisp video description is suggested to the content creators.