Online business is like the real business you run within a four wall in many perspectives.
Evaluation of business is very important if you want to grow your business and squeeze out more benefits from every opportunity.
If you run an online store, that’s, e-commerce site or any form of website at all.
As long as you make money from your website, it’s important to evaluate your website performance.
According to business pally, monitoring your website’s performance is at least as important as search engine optimization, search experience optimization and content creation.
In this blog post, we explain the most important KPIs in Google Analytics, which you can use to analyze and evaluate the performance and visitor numbers of your website.
What are KPIS in Google Analytics
The KPIs, also known as key performance indicators, are the key figures and user signals that you can call up and evaluate in Google Analytics in order to evaluate the performance of your website or its individual pages and then optimize them.
In addition, the target group that has visited your website and the associated traffic can be determined.
In your Google Analytics, you would find elements like the unique visit to your website, visitors, and pageviews.
These elements can also be viewed in different time frames such as weekly, monthly, yearly and all time.
You can also find parameters such as age of the visitors, location, browsers they use to access your website pages.
Also, the time spent on your website, how the pages are viewed, date search terms that brought visitors to your website, the devices of visitors, their search experience, and other parameters.
Which Google Analytics KPIs are most Important?
Before we start with the individual KPIs and user signals, it should be mentioned at this point that the GDPR was tightened by the ECJ judgment in October 2019.
Since then, website operators have had to inform users about the data and cookies that are collected or set.
This requires the active consent of the user (opt in). Tracking and cookies can only be set with this consent.
As a result, the data in Google Analytics is no longer complete.
However, every indicator is important when it comes to website performance evaluation.
According to charity from business pally, you can improve every key indicator to have a positive impact on your website’s overall performance.
What other Tools should you use to Evaluate Website Performance?
Google Analytics provides search engine optimization experts and website operators with very important KPIs and data, but is not the only source of information and tracking.
In addition to Google Analytics, you should also use the Google Search Console and access tools for measuring the visibility index, such as Sistrix, Techpally tool, Semrush, Mangools, Keyword tracker, keyword everywhere etc.
It’s also a good idea to get customer feedback and have an in-depth analysis of how users interact with your website.
Would you like to get an expert opinion on the current status of your website? Then feel free to contact us directly at Techpally digital marketing agency.
Conclusion
Google Analytics is a very important tool to help improve your website’s overall performance.
Every element in Google Analytics, and the key performance indicator should not be underestimated.
To complement your search engine optimization approach and strategy, you’re advised to analyze your KPIs and improve them accordingly.
