Suzuki Raider Big Ride celebrates supremacy and promotes road safety

    MobilityMotorcyclesSuzuki Raider Big Ride celebrates supremacy and promotes road safety

    History was made by Team Suzuki, with over a thousand Raider R150 riders firing up their engines and hitting the open roads of the Metro, including the expressway, for what proved to be an unforgettable Suzuki Raider Big Ride! This was an unprecedented event celebrating supremacy and promoting road safety. The ride was a 44km convoy of Raider R150 motorcycles, signifying its dominance as the unrivaled Underbone King.

    As early as 3:00 AM on March 23, 2024, Raider riders from Calabarzon, NCR, Bulacan and Pampanga converged at the Suzuki Caloocan Cyclemar 3S Shop situated at the Metro’s heart of motorcycle and spare parts dealers — 10th Avenue in Caloocan City — for the Suzuki Raider Big Ride. The massive Underbone King parade commenced at 7:45 AM, passing the stretch of Edsa to Roxas Boulevard, entering the Manila-Cavite Expressway (Cavitex), exiting to Bacoor, and proceeding to Bacoor Coliseum in Molino. Marking another milestone in the motoring industry, the occasion was the first organized large convoy of riders that allowed small displacement motorcycles to enter an expressway in Manila.

    The expressway experience added thrill to the Raider riders, who fostered discipline and
    camaraderie all throughout the journey. More excitement awaited at the endpoint, with a program that Suzuki had prepared for everyone. Hosted by DJ Tanya Tsinita, the show revolved around the importance of safety riding with a Safety Riding segment that tested our riders’ understanding of the country’s rules and regulations on the road.

    The riders were also treated to raffle items of parts, accessories, and safety riding gear given by trade partners Racing Boy Philippines, AV Moto Sales, HJC Helmets, Shinko Tires, Triumph JT Marketing Corporation, and Ryzen Helmets from Team Graphitee. The brand gave away a brand-new V-STROM 250 SX, which John Erickson Martel from the R150 All Star Nation won.

    The event was attended by Suzuki executives and group heads led by president Koichiro Hirao, managing director Norminio Mojica, general manager for after sales and marine Yukio Sato, division head for motorcycle sales and marketing Joey Salavarria, assistant to the division head Daigo Morikawa, assistant general manager for manufacturing & engineering Noli Silvestre, marketing communications group head Edelyn Yanilla, product marketing and data group head Victoria Caringal, and field marketing group head Johnny De Guzman. Their presence solidified Suzuki’s commitment to foster a vibrant motorcycle community in the country.

    The route of the Suzuki Raider Big Ride was carefully chosen and organized in partnership with
    the Metropolitan Manila Mayors, Administrators & City Enforcers, Metro Manila Development
    Authority (MMDA) – MMDA Chairman Romando Artes, MMDA Radio and Motorcycle Units,
    Highway Patrol Group Tigers, City of Bacoor Tourism Office, Bacoor Traffic Management Office
    and Bacoor Motorcycle Traffic Group, the Manila-Cavite Expressway – Public Estates Authority
    (Cavitex-PEA), Toll Regulatory Board (TRB) and the office of Senator Ramon “Bong” Revilla Jr..
    The ride was also backed by Suzuki clubs and riders with Ride Coordinator Richard Dela Cruz.

    The Suzuki Raider Big Ride is another first from Suzuki and the Japanese giant’s way of showing
    gratitude to the riders for their support of the Raider brand since its launch in 2003. The Raider community is growing immensely with solidarity of a family and owning one is not just having a motorcycle badge but one that says “We are the Underbone King!”.

    Interested to be part of Suzuki community? Join Suzuki riders clubs by sending a personal
    message on our Suzuki’s official social media pages, FB: @suzukimotorcyclesphilippines; IG:
    @suzukimotorsph; YT: @SuzukiMotorcyclesPhilippines and TikTok: @suzukimotorsph. To find
    out more about Suzuki motorcycles, please visit

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