Gone are the days when we had to break our banks to plan a vacation. Globalization and faster modes of transportation have boosted the travel industry. Now, we have wider and affordable options to choose from.
But as a travel marketer, this is both a boon and a curse. Indeed, you will get more audience and opportunities to establish your brand. However, you have to pop up as one of the best in the market. People nowadays are looking for the best option for themselves.
The travel industry is large. About 330 million people in the world are directly or indirectly a part of this enormous sector.
Then, how should you proceed? How do you compete with the larger players in the market? Well, it is difficult. But, not impossible!
This article provides 4 trends that will help you to perform your best in this sector.
1. Situation Analysis
Understanding your travel business is the first step that you must follow to have a stellar presence in the market. Remember the old school saying that each individual is unique in his/her own way. Similarly, your travel business is unique and different as compared to the other competitors in the market.
A 360-degree analysis concerning the current market environment is what you must never forget.
For example, the websites of a travel company must have elements of jazz to lure customers. That is why look for the website structure and ensure a good collection of photos and videos on your website. Or, if you own a hotel, you must estimate the maximum number of people that your hotel can accommodate. Further, you should also have transparency of rooms and hygiene.
2. The Objective
Before formulating your strategies, you must know what you are targeting. What is your goal? Do you want to increase the leads of your travel business? For example, to increase leads, you need to invest in e-mail marketing. People seldom consider purchasing a travel package on their first visit to your website. Thus, to convert that lead into business, you have to connect with them and provide them with email newsletters. However, to increase the awareness of your brand, you must invest in content development. Create texts, images, and videos for your brand. For example, you can use a good video maker software like InVideo to create customized travel videos of people enjoying your service.
Whatever your objective might be, do not forget to address the issues and understand the requirements of the people. Take a note of the things that frustrates the customers and the things that make them happy when they travel.
3. Strategy
This is the most crucial of the four trends. You have explored your travel business model and discovered your objectives. Now it’s time to estimate your budget and look for all the possible means that you should adopt to increase your brand value.
Choose your audience wisely and strategically present them with your ads. The two important aspects of presenting your ads are the ‘keywords’ and ‘Time & Location.’
- Keyword
Marketers must utilize the power of SEO to its fullest. They must prioritize the keywords which have more search volume and SEO values. For example, keywords like ‘best hotels near me’ generate more leads to your brand. Why? Because an SEO optimized content will pop in the initial lists of search engine results. They will further direct the users to your products/services.
- Time & Location
Understanding a past trend and synchronizing it with the present scenario is a good practice that the travel site managers often follow. They identify the patterns of activity when people convert into business in a particular geographical location. Analyze the time of the day and week when people visit your site and purchase your products/services. And, as a travel marketer, you must utilize these researches. For example, if you get an idea of people visiting a particular destination, you can prepare accordingly. Say, you have a resort near a sea beach. After analyzing people’s habits by the time and location, you can modify or update your travel business model.
4. Actions And Implementations
The final trend that you must invest is to convert your business into revenue. Instagram and Facebook are the top mediums where you can invest in content marketing related to travel. Other platforms like YouTube and Twitter are equally in the trend.
The strategies for the travel sector changes with time. So, do not wait after creating the strategy. Implement your strategy as soon as possible.
Additionally, invest in the mobile interface. A lot of individuals are inclined more into these tiny tech devices. Mobile phones offer a quick and easy solution to look up for traveling ideas online. Thus, being a travel marketer, you must not miss out on this opportunity. For example, your website must be compatible with mobile devices and must not lag or take more time to load. Further, the mobile experience of your website must be at par with the web experience.
Bonus- The Triple ‘I’
In the travel sector, these three ‘I’s play a crucial role in establishing a strong audience base. These are:
- Insight
- Information
- Inspiration
These are something that your brand must deliver without charging any extra money. People must get insight into your brand to get attracted to your products/services. Give them discounts or travel coupons. Next, you must provide them with the necessary pieces of information. For example, the people visiting your website must get a concrete idea of the existing travel packages. Finally, inspire them to purchase your product. To inspire them, you must stay with them. Let them feel that you are there to listen to their feedback and value their suggestions. Show them testimonies of people who have used your travel products/services.
We hope you got some necessary takeaways from this particular post. If you want more tips regarding travel marketing, then consider checking this link here to know more.
All the best!
